Allianz Partners
Allyz Assist
Insurance Assistance Platform · MVP · Design System from Scratch
Work → Allyz Assist

Building a product and its design system — as the only designer

Client
Allianz Partners
Role
Senior Product Designer (sole)
Timeline
Aug 2023 – Nov 2024 · 1.5 years
Scope
UX · UI · Design System · Research
MVP
Launched in France, December 2023
×All
Design system adopted across all Allyz verticals
1.5y
As sole designer — from blank page to production
The challenge
"All insurance assistance was requested by phone. We needed to move it fully online — fast, clear, and from any device."

User pain points

Phone ordering was opaque and slow. Users didn't know what services their insurance covered. No history, no status updates, no digital presence.

Business challenge

Scale across countries (France → Poland), manage service catalogs digitally, process all requests through a back-office system.

What I did

Research · Architecture · UI · System

User Research

Interviews, surveys, competitive analysis, usability testing. Built Personas and Customer Journey Map.

Information Architecture

Full Site Map covering user portal and admin back-office. Multiple user flow diagrams for all service scenarios.

UI Design

End-to-end UI for a fast-growing platform, built on top of an existing brand while creating new patterns.

Design System

Built from scratch: full component library, tokens, specs, variants. Adopted later across all Allyz verticals.

Prototyping

Interactive prototypes for stakeholder and partner presentations. Iterated from master proto to versioned docs.

Dev Collaboration

First designer the dev team ever worked with. Taught them the design process and created developer-friendly docs.

Process

From research to production

User Personas
User Personas — primary audience aged 35–60, insurance holders needing practical assistance
Customer Journey Map
Customer Journey Map — from recognizing a service need to post-request follow-up
User Flows
User flows — multiple branching scenarios mapped to identify optimization opportunities
Site Map
Site Map — full architecture of user portal + administrator back-office
Design System
Design System — component library overview, later adopted across all Allyz verticals
Prototypes
Interactive prototypes used in stakeholder and partner presentations
"After completing the design system, the main Allianz design team adopted it as the foundation for the system across all Allyz verticals — something I built alone, under constraint."
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