"The old approach: put everything everywhere. The new one: give every piece of content its right place."
The Olympics app had accumulated years of features without a clear information hierarchy. Content was duplicated across sections, personalization was non-existent, and the homepage tried to do too much at once. The challenge was not to add more — it was to make sense of what was already there, and design for what users actually needed.
On top of that: a highly political environment with dozens of sponsors, international committees, and stakeholders all with a seat at the table.
The podcast page is one example of a wider pattern — the app had accumulated many content pages in this same outdated format. Dense text lists, no visual hierarchy, no way to browse by topic. The redesign addressed this format across the board, making content easier to discover and consume throughout the app.
The visual overhaul was one layer. Underneath it, we rethought how users interact with Olympic content — moving from passive consumption toward active participation.
Interactive moments tied to live events — predict outcomes before, react after. Surfaced contextually in the homepage and feed, not as a standalone feature.
Guests browse freely. Registered users unlock personalization, polls, and persistent favorites. Registration becomes a value exchange — not a barrier.
Favorites no longer just save content — they shape what appears in the feed and homepage. The foundation of personalization, currently being rolled out.
This is not a project where I executed someone else's vision. The product direction, improvement proposals, roadmap priorities, and all design output are mine. My PM approves — the thinking comes from me.