"I joined as a Product Designer — the first and only designer in a 120-person company. Two years later, I was running the department."
Documentolog is a B2B/B2C document exchange platform with 100K+ monthly active users. When I joined, there was no design function, no design system, and no culture of user research. I started as an individual contributor doing everything myself — and over 2.5 years built all of it.
I worked on multiple products across the company, including the core document management platform and a job search service. Below is a deep-dive into the document sending redesign — the most impactful single project of my time there.
Support tickets flagged document sending as the third most common issue. Digging into the data revealed the scale of the problem:
Stakeholder interviews, user surveys, usability testing, and competitive analysis all pointed to the same root cause: the UI buried key actions and gave users no clear path forward.
Root issues: action buttons for signing and sending were hard to locate, sending options were fragmented across the UI, and status indicators were misleading — users clicked on them expecting actions.
40+ page system covering all scenarios and edge cases. Full component library, specs, tokens — used by developers daily.
Full redesign of document creation, signing, and sending flows. Reduced friction at every step of the core user journey.
End-to-end design for a new job search product — separate vertical with its own flows, UI, and experience patterns.
User interviews, surveys, usability testing, competitive analysis. Research became a first-class part of the process.
Comparative prototype testing with 30 participants validating design direction before development.
Hired and mentored 4 designers. Conducted technical interviews, built workflows, ran design critiques. One became a team lead.
After years of being the only designer, I made the case for growing the team. I ran the hiring process, conducted technical interviews, and mentored every designer I brought in.
"One of those designers is now a team lead. Another is a mid-level at a major fitness brand. The third took over my Head of Design position when I left."
I was voted Employee of the Year by both colleagues and management — and became part of the company's core team. The goal throughout: raise the UX maturity of the entire organization.